Boit Club - Bleed & Margins

Case Study · Shopify Commerce · Luxury Automotive

Boit
Club

Shopify Art Direction Registry Design Category Strategy

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"India has the world's fastest-growing ultra-wealthy population - and nowhere to buy a supercar with any confidence."

5M+ Views on a single piece of content

7.2K Instagram followers built from scratch

NDTV National media coverage earned organically

3D Digital showroom · India's first for supercars

The Field.

What we found

India's luxury car market crossed 51,200 units in 2024, the first time past 50,000. The country is projected to see the fastest growth in ultra-high-net-worth individuals globally, rising 50% to nearly 20,000 UHNWIs by 2028. Almost no infrastructure existed for the most exclusive part of that market.

01 1% of India's car market is luxury, the lowest among major economies.

Despite India's booming wealth, supercars remain invisible in official data. The market runs almost entirely on personal networks: brokers, WhatsApp groups, and word of mouth. No verified listings. No pricing transparency.

02 70% of India's used car market is unorganised. Trust is the single biggest barrier.

For everyday cars, this is an inconvenience. For a ₹2 crore Lamborghini, it's a dealbreaker.

03 Online platforms for luxury vehicles are growing at 26% CAGR - but no one built for supercars.

Cars24, Spinny, Droom. All chasing the mass market. The highest end of the automotive world had no digital home in India.

The Brief

A supercar registry that needed to feel like a club.

Boit Club came to us with a clear product: India's first verified supercar registry: a place to buy and sell supercars with trust, expert pricing, and access to a collector network that doesn't advertise itself publicly.

In a market built entirely on personal relationships, they needed to establish authority and exclusivity digitally before anyone would take them seriously. They needed a brand that could walk into a room of supercar collectors and belong there.

The Insight

This wasn't a car marketplace. It was a membership.

The category mistake most competitors make is treating supercars like products. They're not. They're identities. The person who owns a McLaren 720S isn't shopping for transport - they're signalling belonging to a world most people will never enter.

So we didn't build Boit Club like a listing site. We built it like a private club with a digital address. Every touchpoint: the registry, the content, the social presence. All designed to communicate one thing: this is where serious collectors come.

Trust is the product.
The cars are just what's inside.

The Luxury Calculus

Exclusivity is an architecture decision, not a marketing line.

Most marketplace platforms optimise for open access: more listings, more buyers, lower barriers between interest and transaction. Applied to a ₹2 crore Lamborghini, this logic produces a classifieds site. The trust infrastructure that makes a transaction at this price point possible - verified ownership history, expert pricing, a seller network with reputation at stake - disappears the moment the doors open to anyone.

Boit Club's registry was built on the opposite model. Verification and membership gating weren't added as features after the product was built. They were the architecture of the product. Every car listed has been vetted in. Every seller is accountable to the platform. The result is slower growth by design, and a platform that serious collectors can rely on for actual transactions - not just browsing.

The bet: a registry that's difficult to get into is worth more than one that's easy to list on.

We didn't build a marketplace.
We built a membership that
happens to have
a marketplace inside it.

The Work.

03 Deliverables

Shopify Commerce & Digital Showroom

Built India's first supercar storefront: not a listing page, a digital forecourt. Every detail of the Shopify build was calibrated to communicate prestige: dark staging, slow reveal, clinical typography, verified-history PDPs. The buyer needed to feel the weight of a ₹3 crore machine through a screen.

Shopify Development UI/UX Design Art Direction CRO

The Registry

Turned listings into stories. Each car on the registry is presented as a character: verified history, expert-set pricing, photography direction that makes a seller trust Boit with their ₹2 crore asset. We built a showroom experience where browsing feels like being let in through a side door - not clicking through a search result.

Registry Architecture Listing Design Photography Direction Copywriting

Privacy by Design

In this category, real photos of a real car tell anyone browsing where it lives and who owns it. We built the registry around 3D renders of near-identical specification - same model, year, colour, trim. Accurate enough for a serious buyer to evaluate every detail. Discreet enough that the seller stays invisible until they choose not to be. In luxury, privacy isn't a workaround. It's the product.

3D Visualisation Privacy Architecture Seller Trust

Beyond the build

The results you're about to read weren't just from the store.

We work closely with some of the best automotive cinematographers, video editors, and performance marketing teams in the business. Not as services we sell - as long-standing collaborators we bring in when a brief calls for it. The 5M+ organic views, the NDTV coverage, the audience Boit Club built from zero - that came from pointing the right people in the right direction, with a commerce strategy underneath it all.

The Results.

1st Supercar registry in India

Category-defining. No direct competitor at launch. The store didn't enter a market - it created one.

5M+ Organic launch reach

A single reel, no paid distribution. The right content, pointed at the right category tension, at the right moment.

2 National media coverages

NDTV and Hindustan Times. Earned, not bought. Press that found the story newsworthy on its own.

7.2K Community built from zero

Serious collectors, enthusiasts, and high-net-worth buyers. An audience that belongs in the registry.